Happystry: Responsible Commerce with Blockchain
On Happystry individuals, NGOs, social entrepreneurs interact with each other through sharing knowledge and buying and selling “responsible” products and services. These interactions are incentivised through Dlite tokens created on the TYMLEZ platform.
The loyalty tokens are earned and redeemed through different stakeholders. Happystry provides an ideal case for immutable transactions and audit capability as these stakeholders do not know each other. The blockchain layer helps to build trust among such stakeholders. Using the TYMLEZ platform also enables Happystry to focus on it’s core vision, which is of building a global community working towards a better world.
There is a growing move towards social commerce in the e-commerce space. Happystry through its platform creates a community of socially responsible stakeholders. Interactions among these stakeholders on the platform enable them to make informed purchase decisions on the Happystry market place. We have observed that though there is a lot of information on products and services produced by social entrepreneurs, consumer decisions are largely driven by personal interactions about the product. This is because of the following reasons:
1. Inability to trust product labels
2. Lack of understanding of how these products are better than existing mainstream products
3. What are the differentiating features of these products
4. Need for a higher spend on these products
Through its social platform Happystry provides sellers the opportunity to showcase the unique characteristics of their products. It also helps buyers to interact with the sellers and other members to make better purchase decisions.
Dlite tokens created on the TYMLEZ platform provide clear benefits:
Such a technology platform helps to overcome the drawbacks of traditional Loyalty Programmes.